Artificial Intelligence is one of the most important technologies in the world right now. It has the potential of changing the world and the technology will certainly have important implications for the sales and marketing functions.
Salesforce intelligence is a major goal for businesses like Salesforce. The company is already working to integrate A.I. modules and algorithms in their software. These changes will make it easier for the sales team members to identify, analyze and nurture leads in the future.
A.I. modules have already automated a lot of invoicing and customer contact functions. Future improvements will make it possible for sales team members to even predict when a lead is ready to buy or what strategies will prove effective for conversion.
Benefits of A.I. for Sales Intelligence Software
One of the biggest benefits of A.I. technology in Salesforce intelligence development is the ability to build a deeper and more comprehensive database of customers. A.I. databases will have a thorough understanding of a client’s likes and dislikes, allowing them to suggest the right strategy for sales team members for nurturing leads.
Consider the example of a customer who comes into a shop while looking to buy a new mobile device. Sales agents have to rely on selling mobile gadgets based on the features, design, prices and style options. They can try to convince the customer why one mobile device is better than the other. However, without a thorough understanding of clients’ intimate needs and desires, the sales agent wouldn’t have much to go on and simply treat every customer the same way.
However, more experienced sales agents are able to pick up clues from the customer’s expressions and levels of interest. When the customer perks up about a specific feature or shows more interest for a device that has better customization options, the sales agent knows that they will be able to make a sale by focusing on those specific features while ignoring mobile features that the customer does not seem interested in at all.
The ability to read people and understand their wants and desires at a deeper level is what separates a good salesperson from a bad one. A.I. based sales intelligence software will make use of this tried and tested method to make predictions about strategies that lead to better sales.
Building Databases on A Sales Intelligence Platform
The major question in the development of an effective sales intelligence platform is to identify the factors that must be stored in the database and the ones that can be safely ignored.
In our above example of a mobile device buyer, if the sales agent tried to note every little detail about the customer they may pick up information that isn’t relevant to making the sale. For example what the customer is wearing or how they walk into the store may not have much effect on a successful sale.
The real challenge for businesses planning to use A.I. Salesforce intelligence is to determine what variable to store for A.I. analysis and which ones to discard. Getting this right is pertinent to making the best use of your Salesforce tool. Get this information wrong and you will not make any progress.
Fortunately, the Salesforce development team is working on improving the A.I. capabilities of their program so that it picks up on the right factors that do have an impact on conversion.