In theory, a dynamic platform like Salesforce should bring structure to the vast volume and variety of customer data flowing through your organization, and in doing so; provide your sales team members with the real-time
Investing in new processes can be costly, complicated, time-consuming and really, really frustrating. Few companies have a Six Sigma black belt on hand to architect their workflow or a Business Analyst experienced in needs analysis and stakeholder reviews. Instead, companies usually start with their existing technology and workflow, and simply try to eliminate or improve what’s currently failing. That can be challenging.
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