Salesforce is a leading CRM and lead generation platform that offers effective solutions for sales and marketing team. The platform is being used by thousands of businesses around the world to significantly improve their sales lead management function.
When you upgrade your existing CRM processes to Salesforce, you will be able to import data into the platform. Sometimes, there are errors during the data integration process that reduce the accuracy of the leads. This isn’t a desirable situation as your sales team members may be following inaccurate leads, causing employee frustration and low-quality customer service. To prevent this problem from occurring, the data administrator will need to fix any broken leads and implement an accurate leads management system.