Managing leads in Salesforce is a daunting task. The software works wonders in helping businesses acquire leads and increase sales, but it doesn’t always provide detailed data on the various leads it generates.
So the question arises: how to obtain comprehensive data on leads in order to create customized marketing plans to boost overall sales? The answer lies in the following three strategies.
1. Invest in Building Relationships
The first step toward selling a product/service is to build a strong relationship with your customer or target audience. To boost relationship-building, you will need to enhance your Salesforce data import protocols. By having detailed information on all your leads, you can leverage various email templates to create customized selling strategies to generate additional revenue and repeat customers.
If you’re looking for high-quality Salesforce data import tools, check out Scott’s Directories for Salesforce. We have streamlined the procedure for entering leads data in Salesforce. Integrating your Salesforce software with Scott’s database will allow you to quickly import any information relating to your leads, including contact number, company size, and roles and responsibilities.
2. Take a Collaborative Approach
Despite having a large collection of leads in Salesforce, your revenue may not increase if you don’t have a dedicated sales team in place. When it comes to boosting your sales, you need to work in a team instead of flying solo.
Salesforce Chatter is an amazing tool that allows sales team members to communicate with each other and coordinate on different activities. Your team members can use this tool to:
- Collaborate on various opportunities (e.g. driving sales through viral marketing)
- Classify various groups to promote reselling (e.g. by creating focused market segments)
- Discuss the best practices in sales and tips for improvement
Many organizations experience a high staff turnover in their Sales Departments. By investing in tried and tested team building strategies and high-quality Salesforce data import tools, you can develop a goal-oriented sales team and obtain a complete profile of your leads to design tailored selling strategies respectively.
3. Organize Data Properly
One of the many reasons businesses invest in Salesforce is that it offers a secure location to store all customer data. However, sales team members often end up duplicating leads data in Salesforce or creating new records that override previous ones. The end result is disorganized data and malfunctions in the Salesforce data import feature.
To organize data properly in Salesforce, search for existing records before creating new ones. You may also want to establish proper workflow rules and procedures to standardize naming guidelines and create a clean list with readable reports.
Whether you need access to a large database of potential leads or a way to avoid unnecessary data duplication or excessive storage costs, turn to Scott’s Directories for Salesforce. Our patent tools are designed to streamline your CRM procedures and make it easier for you to boost your online revenue.
